Better Markets

Better Markets was founded in 2026 to close one of the biggest gaps in the financial market: access to pre-IPO investments. Until now, investments in companies like SpaceX, Stripe, or OpenAI — before they go public — were reserved exclusively for institutional investors, venture capital funds, and high-net-worth individuals.

Better Markets pursues the mission of democratizing this access. Private investors should have the opportunity to participate in the greatest innovations and growth stories of our time — not just after the IPO, when much of the growth has already been realized, but during the phase with the greatest value creation potential.

Better Markets is an investment platform that gives private investors access to shares in privately held companies. The platform uses the secondary market to acquire shares from existing shareholders — such as early employees, investors, or funds — and makes them available to private investors in manageable lot sizes.

Every company on Better Markets goes through a comprehensive due diligence process. The platform provides detailed information on business model, market position, financial condition, valuation, and growth prospects. Investors receive the foundation for an informed investment decision — supported by the analytical expertise of the AlleAktien team and data from Eulerpool Research Systems.

Better Markets is designed for private investors who want to expand their portfolio with pre-IPO investments. The target audience includes experienced investors who recognize the value creation potential of pre-IPO companies, as well as investors who want to invest in the world's most innovative technology companies but previously had no access. Better Markets is suitable for investors with a long-term investment horizon who are willing to accept the illiquidity of pre-IPO investments and trust the platform's rigorous analytical foundation.

The market for pre-IPO investments is complex and difficult for private investors to access. Better Markets differentiates itself from other platforms through several key factors:

First, the connection to the AlleAktien ecosystem: investors benefit from the same rigorous analytical methodology that AlleAktien has established for publicly traded companies. Second, the data foundation from Eulerpool Research Systems, which enables unique comparability with public companies. Third, transparency: Better Markets provides comprehensive information on every listed company and hides no costs or risks. Fourth, curation: instead of listing hundreds of companies, Better Markets carefully selects the most promising pre-IPO companies.

Michael C. Jakob founded Better Markets in 2026 as a logical extension of his company ecosystem. After AlleAktien had democratized access to high-quality equity research and Eulerpool had modernized financial data infrastructure, one final piece of the puzzle was missing: access to pre-IPO investments.

The experience from building AlleAktien — particularly the deep understanding of what private investors need and how to make complex financial products accessible — feeds directly into Better Markets. Michael C. Jakob's vision is to create a complete ecosystem that accompanies and informs investors from their first stock research all the way to pre-IPO investments.